Frequently Asked Questions
Do I really need to market my practice on TV to receive my share of cases?
Absolutely! Today, the competition among lawyers is fierce. Last year alone attorneys spent over 500 million dollars on TV advertising. Attorneys who do not advertise on television run the risk of being left behind. We work hard for our attorneys and it pays off.
I invest in the Yellow Pages and see little return for my money. How much better is TV?
Our attorneys report, on average, a 10-1 return on their investment with our TV ads. The ABA Commission on advertising reports that "Nearly a third
of the firms advertising in the Yellow Pages do no better than break even." Television is the most cost-effective way to market your law practice. TV is a dynamic medium,
reaching directly into hospitals and homes. TV grabs the attention of viewers, motivating them to call. Television reaches out to people. Yellow Pages collect dust.
TV advertising is expensive. Can I afford an effective advertising campaign?
Yes. Our team of professional media buyers can create an advertising campaign for any budget. With some of our clients reporting up to a twenty-five to one return on their investment, you don't have to spend a lot to achieve great results.
What about my state bar's advertising rules?
We continually monitor your state's advertising rules. Our ads are custom produced and edited for each state.
How does the ABA feel about TV advertising?
The ABA released a comprehensive study on legal advertising in January, 1995. Among their findings is that advertising does not tarnish the image of lawyers. In fact, the study says, "... it is clear that advertising is a major factor in the delivery of legal services..."
Testimonials
"I want to tell you how satisfied I am with the work that your company
does for me. I have now been on television for 15 years. You have done
it all! My firm and I, personally, are impressed with the numbers we
would not have believed 15 years ago."
- Norman J. Mattar - Client Since 1991
"It has been almost 19 years now that we have been using your
services. The ads continue to work very well for us."
- Peterson, Sage, Graves, Layman & Moe, P.A. - Client Since 1987
