One Cake, Two Birthdays: Celebrating the Birth of Ed Malley and Professional Media Services

April 18, 2011 - Ed Malley stood poised to cut a festively decorated chocolate-on-chocolate cake. Surrounded by his Professional Media Services staff, who had just sung a heartfelt, multi-keyed rendition of "Happy Birthday," he shared the story of how he had blown out the candles on a cake that not only celebrated his own birth, but the birth of his company as well.

Exactly twenty-eight years prior, on April 18, 1983, Ed was enjoying his birthday in Aspen. While slicing into a slightly less fiery cake, the phone rang. The caller was a former colleague, who had worked with Ed when he was anchoring the noon newscast in Denver. The associate had been hired to produce television commercials for a law firm, and wanted Ed to employ his considerable on-air talent as their spokesman. He eagerly signed on, shooting his first five attorney TV ads. Professional Media Services, Inc. was born.

Since that fateful day, Professional Media Services has produced well over 2,500 custom television commercials for law firms across the country. Add in the spots Ed has developed for his Lawyers Group subsidiary and the number swells to over 5,000.

As the company enters its 29th year, Ed has evolved the organization to stay on top of the latest trends in legal advertising, including expanding from Personal Injury practices to include SSD, Bankruptcy and other fields of law, as well as developing a comprehensive internet presence.

But on this dual birthday, Ed spends his workday doing what he enjoys most: putting the finishing touches on his latest custom commercial to ensure maximum response for his attorney client. And that makes for one sweet and well-deserved slice of cake.